Moa Capital Announces Investment in Wet & Forget
ILLINOIS – Moa Capital has invested in Wet & Forget (“Wet & Forget”), a global leader in the development, manufacturing, marketing, and retailing of home improvement solutions.
Established in New Zealand more than 30 years ago, Wet & Forget has since expanded significantly within the US and Canada and has a growing presence in the UK and Australia. Wet & Forget produces a variety of proprietary household cleaning products that are effective, easy to use and gentler on our surfaces, families and the environment. The Company caters to a blue-chip customer base including Amazon, Costco, Lowe’s, Home Depot, and Walmart. The majority of Company revenue comes from the US market.
Wet & Forget is best known for its premier outdoor mold and mildew product which has been ranked as the #1 product in the outdoor category on Amazon, as well as its shower product which was recently featured on the Today Show in the US.
“Wet & Forget is an iconic brand with a loyal customer base and proven track record of delivering superior products to consumers,” said Marko Nikolic, Managing Partner at Moa Capital. “The company’s strong brand, innovative product line, and dedicated team make it a compelling investment. We look forward to supporting Wet & Forget in its continued growth”.
Moa Capital invested in Wet & Forget alongside Direct Capital, New Zealand’s oldest and largest private equity firm. Direct Capital was founded in 1994 and has raised more than $1.7 billion for capital investment over the past 29 years.
Westpac provided senior debt financing for the acquisition.
About Moa Capital
Moa Capital is a growth private equity firm dedicated to helping management teams scale their businesses into established middle market companies. Founded by seasoned investors and operators with extensive experience scaling businesses, Moa takes a hands-on, collaborative approach, working closely with management teams and providing guidance in critical areas. Moa leverages its operating partner network to supplement management and accelerate growth initiatives.