Seybert’s Billiard Supply and Moa Capital Announce the Acquisition of Viking Cues

WISCONSIN – Moa Capital announced today that Seybert’s Billiard Supply (“Seybert’s”), has acquired Viking Cues (“Viking”), one of the oldest and most recognized brands in the billiards industry.

Viking traces its roots back to the 1960’s and is still manufactured in Wisconsin. In addition to the flagship Viking brand, the company also offers the Valhalla cue line, which boasts significant value, but is still elegant by design and provides unyielding performance. Seybert’s plans to utilize Viking as its manufacturing platform for future brand acquisitions.

“From the commencement of our investment in Seybert’s we identified expansion into ownership of brands as a key priority and we are excited that we have partnered with Viking. With this acquisition we have added two high-quality brands in addition to a US-based manufacturing facility, which we believe has significant potential for expansion” said Marko Nikolic, Managing Partner at Moa Capital. “We are confident that with our expertise, we can propel the brand to even greater heights, solidifying Viking's position as the undisputed leader in premium cue craftsmanship.”

About Moa Capital

Moa Capital is a growth private equity firm dedicated to helping management teams scale their businesses into established middle market companies. Founded by seasoned investors and operators with extensive experience scaling businesses, Moa takes a hands-on, collaborative approach, working closely with management teams and providing guidance in critical areas. Moa leverages its operating partner network to supplement management and accelerate growth initiatives.